If a photo’s worth a thousand words, then how much more valuable is video? That’s the basis of video marketing, a forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.
On the surface, the how of video marketing is pretty simple: Your brand creates videos that, in some way or another, promote your company, drive sales, raise awareness of your products or services, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to monitor various metrics and track customer engagement.
Though our studio is based in Jaipur, we produce video marketing campaigns for clients across Rajasthan, India, and abroad.
Benefits of Video Marketing
The benefits of video marketing are many. Let’s begin with the easily quantifiable:
- Video helps you connect with your audience. Today, so much of a company’s marketing efforts are designed to help build trust. Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
- Video is an SEO gold mine, helping build backlinks to your site, boosting likes and shares (which can effect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so be sure to post your videos to YT and tag, tag, tag with keywords/key phrases!
- Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; by contrast, if what they hear is accompanied by relevant imagery, they’ll retain an average 65% of that information three days later.
- In 2017, video content will account for an estimated 74% of all online traffic. Your customers love video. Would-be customers also love video, which means good video marketing can attract new visitors.
- Email subject lines that include the word “video” see a 19% increase in open rates, and a 65% boost in click-throughs.
- Four times as many customers would prefer to watch a product video, than read a product description.
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Video Marketing FAQs
Find answers to common questions about our video marketing services.
Video marketing is the use of video content to promote a business, product, or service, helping connect with an audience in an engaging format.
Video helps businesses connect with their audience visually and is widely used across websites and social platforms as part of marketing efforts today.
We offer creative video content and social-media-focused video marketing services tailored to your brand.
Glitch Probe Infotech is a Jaipur-based IT company with 10+ years in business, 115+ clients served, and verified ratings of 4.8/5 on Google and Clutch.
Contact us to discuss your brand and goals, and our team will recommend a video marketing approach suited to your business.